The concept of competitive intelligence may conjure up images of James Bond, spy masters, and a world of espionage and wiretaps.
The truth is as the Internet continues to break down barriers among business enterprises, competition escalates and you find yourself scrambling to keep up while having to respond more and more quickly to the increasing expectations of customers.
Knowing what the other players are up to is an imperative need. Acquiring a superior competitive intelligence tool is imperative maintaining a competitive edge in business.
- Executives need competitive intelligence to keep up with competitors' announcements, mergers, and the direction of industry trends.
- Sales forces need competitive intelligence to stay abreast of competitors' offerings, customer lists and price points.
- Employees need competitive intelligence to help digest critical information and integrate it into their daily flow of work—without sacrificing productivity.
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